Monday, 4 August 2014

Bulk SMS for Business in India

The interactive Bulk SMS marketing is used to maximize the sales and also its turnover ratio. It is the most cost effective method of modern marketing. This helps you in keeping touch with your respective and existing customer which is very important if you want to stay in business for the long time. Many advantages are there which are mentioned in the next section.

Widen your marketing database:
Here we can get existing customer who will reach you by just remembering a short code. This facility offers you the advantage of connecting with your customers even when you did not have their number to send a promotional bulk SMS. This database of numbers is even more valuable because these are people who are interested in the product or service which you offer. So your sales conversion ratio from this database will surely be much higher than the database you bought from some other source. To bring interest in your target audience you can run contests asking your audience to respond with giving correct answers.



Convenient advertising:
The keyword you use in your bulk SMS can be one of the reason why people remember you. There can be many diet food companies but usage of the right keyword can ensure that your prospective customers remember you and you become their first obvious choice whenever they need the product or service you are offering.


Brand building:
Using the keyword you are advertising as a sender ID in the promotional bulk SMS you send will help you in further brand building. Keep sending information about your industry and your target audience will in a short while start trusting and referring to your tips. After a while they may want to send inquiries too. This will help you in winning over your audience trust. Interactive campaign can only help you further in brand building.
Simple customer service inquiries via interactive bulk SMS via interactive bulk SMS you can accept and answer simple queries which only involve information sharing from your side. Just like banks these days communication is done over SMS. This facility will give your customer a convenient and speedy method to get their queries answered.

Response for better customer loyalty:
you can send a personalized response with the recipient's name, and recipient's account specific information. This kind of interaction in your interactive bulk SMS campaign will make the people feel that somebody has personally checked information they asked for and have responded. This type of treatment is something everyone wants. When you give your target audience what they want they will automatically stay with you longer, even if you are not offering your product or service at the best market price.
There are many more benefits of an interactive bulk SMS which you use it and deliver the results.

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